About

About us

Pinion Advisory is a result of a merger between South Australian company Rural Directions, Tasmanian company Macquarie Franklin and Victorian company Sunraysia Environmental.

It is also the first step towards creating a global agriculture, water and environmental consulting business, through a strategic partnership with United States food and agriculture advisory firm K·Coe Isom.

Driven by the motivation of helping growers and industry improve their business goals - whether they be increased profits, productivity, succession planning or environmental management.

What is a Pinion?

Pinion Advisory was meaningfully named after a 'pinion', which has multiple definitions that resonates with the team.

A pinion is a small cog that drives a big cog, or there can be a 'rack and pinion', a steering device which provides clear direction. It is also a bird's essential flight feather.

For us, we see ourselves as the small cog and our clients and the industry as the big cog. We are committed to help businesses take off, grow and succeed.

Why choose Pinion Advisory?

OUR MISSION

To have an impact and make a difference in the lives of our people, clients and the world we live in.

CLIENT FOCUS – OUTCOME DRIVEN

Work with clients to fully understand their needs and issues, and identify and achieve the desired outcomes.

CLIENT RELATIONSHIPS

Proactive client engagement and positive outcomes that result in long-term relationships.

INDEPENDENT

We provide independent advice to our clients based on science and technical knowledge.

EXTENSIVE NETWORKS

Extensive networks across the industries and communities in which we operate, and embrace a collaborative approach.

EFFECTIVE CONSULTATION

Excellent stakeholder management skills and experience, including facilitation and community engagement.

INTEGRATED SERVICES

Technical experts from diverse disciplines providing a one stop service and innovative solutions for our clients, with a whole of business perspective.

PROJECT MANAGEMENT

Effective and thorough project planning processes to ensure delivery on time and within budget.

ENABLING CHANGE

Supporting clients, industries and communities to navigate a path of desired change.